Extreme Sports Marketing (ESM) Australia - Our Manifesto

What better way to start off our website and blog than with an explanation of why ESM Australia has been created.

This is not just another marketing company.

ESM Australia has been created for a deeper reason.

“I love skateboarding.

It's been a huge part of my life ever since I picked up a board at the age of 12. I spent all my time skating from the ages of 12 - 23 at which point surfing slowly clawed me away. After a few years though I was drawn back to skating. It’s something I need and is something I can't live without.

The community, the challenge, the joy, it's something truly special.

What I love about skating and other extreme sports is that you can operate within them however you want. I love the hardcore skaters who work a day job and spend their spare time skating crusty DIY skate spots with a few mates, some metal music, and a beer in hand. I love the skaters who have a family and kids and just get to skate a curb in a carpark every once in a while. I also love the skaters who are driven to try and make a career out of it and these are the people who could do with support.

ESM is out there to help champion extreme sports athletes in Australia and provide the support and guidance that upcoming and elite athletes need in order to have a successful and secure career.
We aim to bring more opportunity to Australian athletes and bring them the support they need.”

Pete Adams – Founder & Director of Brand Partnerships and Athlete Management

Pete Adams – DIY Nosegrind, Bedminster, Bristol, UK. Photo: Rutherford