What is Athlete Branding and why should you care?

The concept of an Athlete Brand can be strange, but we all recognise them when we see them. Think of Michael Jordan, Nyjah Houston, Ken Block, David Beckham, Michael Phelps, LeBron, Gabriel Medina, John John Florence or Serena Williams. Sure they’re top level athletes, but they also have recognition around personality, fashion, hobbies, mentality, investments and legacy.