Changing or Leaving Sponsors

A guide on how and when to change or leave sponsors without burning bridges

The hard thing is knowing when this time is right, and how to go about it without burning bridges. There are plenty of stories of riders not telling their Team Manager and just suddenly using another brand, and vice versa where the Brand doesn’t communicate with the rider and just stops sending cheques. It sucks, it happens, but let’s look at how to avoid it.