Marketability, sponsorship, Job Pete Adams Marketability, sponsorship, Job Pete Adams

Changing or Leaving Sponsors

A guide on how and when to change or leave sponsors without burning bridges

The hard thing is knowing when this time is right, and how to go about it without burning bridges. There are plenty of stories of riders not telling their Team Manager and just suddenly using another brand, and vice versa where the Brand doesn’t communicate with the rider and just stops sending cheques. It sucks, it happens, but let’s look at how to avoid it.

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Athlete branding, Marketability Pete Adams Athlete branding, Marketability Pete Adams

What to post as an Action Sports Athlete

Social media is one of the main ways your athlete brand is shown. There is also how you carry yourself, interact with people, and perform in person, the video and audio content you put out, as well as interviews, but social media tends to be the biggest struggle, and the key that informs the others.

In this article, we’re showing you a simple way to create a content strategy that’s authentic for your athlete brand.

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