Contest Series Branding – Etnies Am Series

In 2021 Skateboarding in Australia was booming. Participation numbers have been growing in recent years and they had reached new heights. We had more participants than contests could facilitate, we needed something new.

Introducing…

Australian Skateboarding – Supporting Growth in Participation

Working With ASCi (Australian Skateboarding Community Initiative) and Etnies Australia we developed a new series to provide more local contests to support the growth in participation numbers. The Etnies Am Series was developed to allow all towns and cities to host contests in a more condensed, less resource intensive way. This allows for more contests to be run and removes administrative strain on ASCi allowing them to focus on the premium events in the RUMBLE series.

Skateboarding Pathway Developments for Australia

Designing where the Am series sits in the Athlete Pathways for Australian skaters and how to best build a clear pathway from beginners to professionals.